Despite his classic put-together look, Ralph Haiby is a big fan of funky colorful socks. “The world is full of rules and standards, and socks are an excellent mean to break them discreetly”, says Ralph. Throughout the years, he found it difficult to find good quality, affordable and well designed socks; so he decided to create his own brand made in Lebanon. Together with Maya Rafih, they created Sikasok and are trying to fill the world with jolly colors and wild Lebanese patterns.